Privacy Policy

This privacy policy explains what information we collect about you and how, and how we use it.

What information do we collect and how?

We collect personal information from and about you in two ways:

1. Information about your computer and about your visits to and use of this website.  The information that we collect includes information about your browser, your IP address, your general location as determined from your IP address and provided by your browser, any site from which you have come, and the links followed when leaving our site (‘Analytics Data‘).

This ‘more general’ type of information about you is collected through Google Analytics. This data is collected to help us understand how effective our marketing activity is. It is not used to contact you.

2. When you voluntarily register to receive our newsletters / circularisations of the assets we sell and / or services we or trusted third parties provide; call, email or meet with us and ask that we register you; or when you connect with us via social media sites including Linkedin, Twitter, Facebook, Youtube, Vimeo or others.

The information that we collect in 2. which is ‘more specific’ to you will include your name, your company’s name, your email address, your telephone number (‘Data Type A’) and any other details asked for and which you provide including details of the specific asset or service you are or may be interested in and your business strategy (Data Type B).  We record electronically the information you give us and add to it publicly available data we obtain on the financial strength of your company and information held on places like your company’s website(s).  We will then use Data Type A and Data Type B to contact you about specific assets we might be dealing with and services we or our trusted partners might be able to provide to you.

Disclosure of your data to third parties

From time to time we use a third party telephone marketing company to make calls on our behalf.  We will provide them with Data Type A details, so they can contact you.  They will not be provided with Data Type B.

We use an internet based mailing system, Mailerlite, to send out our bulk circulars/newsletters of available assets/services.  Who do this we have to load into Mailerlite the data at data Type A.  Mailerlite will not be provided with Data Type B.

Other than these two instances, your Data Type A and data Type B information will not be disclosed to any third party unless you have given your consent to such disclosure.

We may however disclose aggregate statistics about our site visitors, clients and sales in order to describe our services to prospective partners, advertisers and other reputable third parties and for other lawful purposes, but these statistics will include no personally identifying information.

Unsubscribing and deleting

If at any time you are unhappy with how we use your information, how or how often we contact you, or just simply do not want to hear from us any more, just send an email to with the words UNSUBSCRIBE in the subject box or telephone us on 01902 672323 and talk to Paul, and we will delete you from our records.

Alternatively, because every email message sent out using Mailerlite includes an option to unsubscribe, just click on the appropriate link.

If you would like us to destroy the information we hold about you, please let us know by emailing with the the word ‘DELETE MY INFORMATION in the subject box. However, please note that if there have been any financial dealings with you, there is a limit on what we can delete – we must retain documents such as copy invoices, details of receipts and payments and supporting information for tax and other legal reasons.

Other policies/terms you may be interested in

Sale of the business

If our business is sold or integrated with another business your details may be disclosed to our advisers and any prospective purchasers and their advisers and will be passed on to the new owners of the business.


Cookies are text files stored on your computer, and accessible only to the websites which create them.
Our website may from time to time use cookies and log files for statistical analysis, to understand user behaviour, to administer the site, to tailor the information presented to a user based on their preferences, and to improve user experience. Any information gathered by our use of cookies is compiled on an aggregate, anonymous basis.
Most web browsers automatically accept cookies, however you may delete, or disable cookies by following the instructions at Please note that you may not be able to take full advantage of a website if you disable cookies. Our website uses cookies to keep you logged in, so disabling cookies may impair your experience of the service.
Further information about cookies can be found on the Interactive Advertising Bureau’s website
Social Media
If you share our content through social media, for example by liking us on Facebook, following or tweeting about us on Twitter, or giving us a ‘+1’ via Google Plus, those social networks will record that you have done so and may set a cookie for this purpose.
In some cases, where a page on our website includes content from a social network, such as a Twitter feed, or Facebook comments box, those services may set a cookie even where you do not click a button. As is the case for all cookies, we cannot access those set by social networks, just as those social networks cannot access cookies we set ourselves.
Log Files

Our systems automatically gather some anonymous information about visitors, including IP addresses, browser type, language, and the times and dates of webpage visits. The data collected does not include personally identifiable information and is used, as described above, for statistical analysis, to understand user behaviour, and to administer the site.
Google Analytics

Our website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). The information generated by the cookie about your use of our website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. Further information about Google’s privacy policy may be obtained from
The internet is not a secure medium. However we take reasonable technical and organizational precautions to prevent the loss, misuse or alteration of your personal information.
We have put in place various security procedures as set out in this policy. For example, our security and privacy policies are periodically reviewed and enhanced as necessary and only authorised personnel have access to user information. We use secure server software (SSL) to encrypt financial information you input before it is sent to us, and our database is hosted in a secure data centre. Whilst we cannot ensure or guarantee that loss, misuse or alteration of data will not occur, we use our best efforts to prevent this.
We may make changes to this privacy policy from time to time. If we change our privacy policy we will post the changes on this page. If the change in our privacy policy affects the use of your personal information we will use our best endeavours to contact you by email to seek your consent to the use. Continued use of the service will signify that you agree to any such changes.
Your acceptance of this privacy policy
If you do not agree to this privacy policy, please do not use our site.
By using our site, you consent to the collection and use of information by us. Owing to the global nature of the internet infrastructure, the information you provide may be transferred in transit to countries outside the European Economic Area that do not have similar protections in place regarding your data and its use as set out in this policy. However, we have taken the steps outlined above to try to improve the security of your information. By submitting your information you consent to these transfers.
How to contact us
We welcome your views about our website and our privacy policy. If you would like to contact us with any queries or comments please send an e-mail to You may request details of personal information which we hold about you under the data protection legislation.  If you would like a copy of the information held on you or if you have any questions relating to this Privacy Policy or how we use the personal information we have about you, please write to:  Asset Disposal Services Limited, Alpha House, Tipton Street, Sedgley, West Midlands, DY3 1HE or email